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Nana Crisp

Idea

Academic exercise focused on designing a packaging proposal for children, aiming to make breakfast a more practical and fun experience. The brand brings cereal and milk together in a single pack, made to take to school and enjoy anywhere. The proposal is rounded off with different flavours, a friendly design and a character who goes along with the brand identity.

Type
Academic project, Taller Proyectación II,2nd place, Andigraf Awards, Student category.
Execution
ResearchCreative Direction3D ModellingIllustrationAnimation
Credits
Creative Direction, Design, Illustration, 3D Modelling, Animation, Isabela Ruiz
Two Nana Crisp milk cartons floating on a dark background, one with the logotype and the other with the Toast Crunch flavour and the character
Three Instagram posts: milk pouring into a bowl, the question «¿Qué echas antes? Cereal o leche» and the character drinking
Brand stationery: a folder with a die-cut bowl, letterhead and both sides of the business card